Terms & Conditions

1. Who we are and these terms

Flyercat is operated by Flyercat Ltd, a company registered in England and Wales under company number 17206980, registered office 128 City Road, London EC1V 2NX, United Kingdom. In these terms “Flyercat”, “we” and “us” mean Flyercat Ltd, and “you” means the business or sole trader using the Flyercat business portal.

By creating a Flyercat business account you agree to these Terms & Conditions. If you do not agree, please do not use the service.

Our Advertising Acceptability Policy and our Fair Use Policy form part of these terms. Our Privacy Policy explains how we handle personal data, including yours.

2. The service

Flyercat is a hyperlocal advertising platform. It lets businesses create adverts (“flyers”) and show them to consumers who live near them, at moments chosen by real-world signals — such as the weather, the time of day, the calendar, or a local event — and by consumers’ own preferences.

We provide the service with reasonable skill and care. We will work to keep it available, but we do not promise that it will be uninterrupted or error-free, and we may change, improve or withdraw features over time. If a change materially reduces what you are paying for, we will tell you in advance and you may cancel under section 7.

3. Account registration

You must provide accurate and complete information when registering, including your business name and trading address, and keep it up to date. You are responsible for keeping your sign-in details secure and for all activity under your account.

One account per business, unless we have agreed otherwise in writing.

4. Business use only

The Flyercat business portal is for legitimate commercial use by registered businesses, sole traders and eligible community organisations. You confirm that you are using it for the purposes of your business and not as a consumer.

You may not use the platform to promote illegal goods or services, misleading offers, or content that breaches UK law. All promotions must comply with our Advertising Acceptability Policy.

5. Content standards

All adverts and promotional content you create must be legal, decent, honest and truthful, and must comply with the UK CAP Code (administered by the Advertising Standards Authority), the Consumer Protection from Unfair Trading Regulations 2008, UK GDPR, the E-Commerce Regulations 2002, the Online Safety Act 2023, and any rules that apply to your sector. Full requirements are set out in our Advertising Acceptability Policy.

You are responsible for holding evidence to substantiate your claims, and for honouring the offers you publish. We may refuse, edit or remove any content that breaches these standards, without notice.

6. Plans and prices

Flyercat has one plan. All prices are in pounds sterling and are final: Flyercat Ltd is not registered for VAT, so no VAT is added.

• The plan — £29 a month, or £290 a year (two months free). Every feature is included for every business, with up to 10 live flyers at a time, subject to our Fair Use Policy.
• Free until 100 locals — you pay nothing until at least 100 consumer accounts with a verified home location within 5 miles of your registered trading premises are active on Flyercat. When that happens we will email you at least seven days before your first payment, telling you the date and the amount. If you cancel before that date, you pay nothing.
• Starter for Ten (founding rate) — the first ten businesses to register in a town pay £18 a month, or £180 a year. The founding rate is fixed for as long as your subscription stays continuously active: we will not increase it. If you cancel, or your subscription ends for non-payment under section 7, the founding rate ends and cannot be reinstated; if you later return, the standard price applies.
• Community & charity rate — eligible organisations pay 50% off the standard monthly plan: £14.50 a month. The community rate is available on monthly billing only, is subject to our verifying your eligibility, and applies to the plan only. We may ask for evidence of eligibility at registration and from time to time; if you stop being eligible, we will give you 30 days’ notice before moving you to the standard price.
• Offers do not stack — you can have the founding rate or the community rate, not both. The founding rate has its own annual price, shown above; the community rate is monthly only and cannot be combined with the annual discount.
• Managed service — an optional add-on, charged on top of your plan: a one-off setup fee of £150, then Managed Lite at £99 a month (3 flyers a month, three working days’ turnaround), Managed at £199 a month (6 flyers, next working day) or Managed Plus at £349 a month (10 flyers, same working day). The community rate does not apply to the managed service. Turnaround times run from when we have everything we need from you.

If anything on our pricing page differs from this section, this section applies.

7. Billing, cancellation and refunds

Billing isn’t live yet — no business is being charged today. Items marked (available soon) describe how billing will work once it is switched on, and you will receive at least seven days’ notice before any payment.

• Payment (available soon) — once billing starts, you authorise us (and our payment provider) to charge the payment method on your account at the start of each monthly or annual billing period, in advance.
• Failed payments (available soon) — if a payment fails we will tell you and retry it. If it is still unpaid 14 days after we first tell you, we may pause your adverts until it is paid; if it is still unpaid 30 days after we first tell you, we may end your subscription.
• Price changes — we may change the price of the plan or the managed service by giving you at least 30 days’ notice by email. A change never applies to an annual period you have already paid for, and never increases the founding rate. If you do not want to pay the new price, you may cancel before it takes effect.
• Cancelling a monthly subscription — you can cancel at any time from your account settings (available soon; until then, email info@flyercat.com). Your subscription runs to the end of the month you have paid for, and you will not be charged again.
• Cancelling an annual subscription — you can cancel at any time and it will not renew. Your subscription runs to the end of the year you have paid for. We will remind you by email at least 14 days before an annual plan renews (available soon).
• Refunds — payments are not refundable for part-used periods, except where we have materially failed to provide the service, where we end your subscription without you being at fault, or where the law requires a refund. In those cases we will refund the unused part of any period you have paid for.

8. Signals and results

Signals such as weather, events and the calendar come from third-party data sources and forecasts. They can be wrong, late or unavailable, so we cannot guarantee that a particular signal will fire, or fire at a particular time. If a signal does not fire, the flyer linked to it simply is not shown for that moment.

You are not charged per signal or per flyer shown, so a signal that does not fire does not change what you pay. If a fault on our side stops your flyers being shown at all for more than seven consecutive days, tell us and we will credit your account for that period.

We do not promise any particular number of views, visits, redemptions or sales.

9. Your content and your public listing

You keep ownership of everything you upload. You grant Flyercat a non-exclusive, royalty-free licence to host, copy, display and adapt (for example, resize) your content, your business name, trade and logo, for as long as you have an account, for the purpose of providing and promoting the service.

Your business name, trade, location and the flyers you publish are shown to consumers in the Flyercat app. That is the point of the service, and it is not optional while you are advertising.

Separately, you can choose to have your business name and trade listed on your town’s public Flyercat page on our website (for example flyercat.com/business/chertsey). Those pages are open to anyone and can be indexed by search engines. This listing is off unless you turn it on — at sign-up, or at any time in Account & settings under “Show my business name on my town’s Flyercat page”. If you turn it off, your name is removed from the page within a few minutes, although search engines may take longer to update their own copies.

Whether or not you choose to be listed, town pages may show anonymous totals, such as how many businesses of each trade have signed up in a town. These never name you.

10. Limitation of liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

Subject to that, we are not liable for any loss of profit, revenue, business, goodwill or anticipated savings, or for any indirect or consequential loss, however it arises.

Subject to the first paragraph, our total liability to you in any 12-month period, whether in contract, tort (including negligence) or otherwise, is limited to the greater of the fees you have paid us in that period and £100.

11. Suspension and termination

We may suspend or close your account if you seriously or repeatedly breach these terms or our policies, or if we are required to by law. Where it is reasonable to do so we will tell you why and give you a chance to put things right first.

You may close your account at any time from Account & settings. Closing your account deletes your business, your flyers and your profile, and ends any subscription as described in section 7.

12. Things outside our control

We are not responsible for delays or failures caused by events outside our reasonable control, such as failures of third-party services, networks or data sources, or natural events. If such an event stops the service for more than 30 days, either of us may end the subscription and we will refund the unused part of any period you have paid for.

13. Changes to these terms

We may update these terms from time to time. We will give you at least 30 days’ notice of material changes by email or in-app notice. If you do not agree with a change, you may cancel before it takes effect. Continuing to use the service after that date means you accept the updated terms.

14. General

• Entire agreement — these terms, together with the policies named in section 1 and the prices in section 6, are the whole agreement between us about the service, and replace anything said or written before.
• Severability — if any part of these terms is found to be unenforceable, the rest remains in force.
• Assignment — you may not transfer your account or these terms to anyone else without our written agreement. We may transfer them to another organisation if our business is sold or reorganised; your rights under these terms will not be reduced.
• No waiver — if we do not enforce a right straight away, we can still enforce it later.
• Third parties — nobody other than you and us has any right to enforce these terms.

15. Governing law

These terms are governed by the laws of England and Wales. Any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

16. Contact

For any questions about these terms, email info@flyercat.com or write to Flyercat Ltd, 128 City Road, London EC1V 2NX.